Tanishq is a jewelry brand in India which started in 1994 and was formed by the marriage of words ‘Tan’ meaning body and ‘Nishk’ meaning gold ornament. It has its own state-of-the-art manufacturing unit which boasts of top standards in engineering. Its design studio houses highly qualified national and international award winning designers with access to multi-skilled 'karigars'. By introducing 'KaratmeterTM', the most scientific way to check the purity of the gold, it became the first jeweler to give a written guarantee purity for their gold and diamond studded jewelry be it bangles, bracelets, chains, earrings, necklaces, nosepins, pendants, rings and more offering a written certificate of authenticity. With each solitaire piece based on Gemological Institute of America standards and many more, Tanishq has brought to the market a whole new standard of business ethics and product reliability, in the process bringing about a transformation in the manner in which jewelry is bought and sold in India. Tanishq is situated on the ground floor of The Great India Place, Noida. Noida Sector 18 is the nearest metro station.