Every woman who dresses in Indian ethnic wear is aware of the famous W. W for Women is a native clothing brand launched by Mr. OS Pasricha and Mr. AS Pasricha to dress Indian women in ethnic wear that is up-to-the-time, fashionable and comfortable. The culture at W comes directly from their core values of integrity, result orientation, speed, innovation and camaraderie. W is all about collaborating contemporary with the modern and is a pioneer in introducing ‘mix n match’ retail. Their silhouettes and apparels such as kurtas, tops, salwar suits, palazzos, trousers and dupattas are suited for the modern Indian woman perfectly defining her freedom and individuality. W for Women is located at the ground floor, The Great India Place, Noida. Noida Sector 18 is the nearest metro station.