Launched in 1993, ColorPlus created a niche in the ready to wear market in India with a premium range of clothing for men. With a focus on product innovation and unique use of colors, ColorPlus in Burjuman Mall – Dubai created the “Smart Casuals” category with its range of comfortable pre-washed cotton garments. In no time, the brand became the choice of the upmarket, trend-savvy, sophisticated, and discerning Indian man and changed the way he dressed.